The objective of the BMW Genius is to help customers better understand the unique features and rich functionality available in the various BMW models.
To keep abreast of the latest BMW product news and technological advancements, BMW Geniuses are required to attend continuing education and training. Armed with the latest manufacturer information, Christian Sotin, Scott Senkel, and Hailey Greer pass their knowledge on to Kuni BMW customers.
The BMW Genius App is the all-new way to learn about your BMW on your tablet and smart phone. This app provides you with how-to videos about key features and functionalities, as well as model specific product information. The better you know your BMW, the more you can enjoy the benefits of BMW innovations.